Blogging is a skill and medium that has been gaining vast audiences in the past few years, but it is not something widely taught on a professional level. Everyone is left to find their own way in the world, figuring how to best transcribe their ideas from their brains to their audience. This takes on interesting forms in the modern world, full of social media and short attention spans.
This has led to blogging, a new form of writing, creating conversations across the internet in a collection of paragraphs collected around a singular idea or topic. They are created in a more informal manner, using first person and addressing the readers, using bullet points and lists to get their ideas across, organizing their writing as they see fit and the theme allows, rather than as conventions demand. This is a great shift from more formal styles of writing, like articles and essays which require a great deal of text and citations. This creates very slow and long feedback loops, which generally appear in the form of another essay or article ripping apart the proceeding arguments.
Blogging is not meant to be so slow, or as in depth. It works quicker, more in real time, expanding and growing in a multitude of ways. It can spread a great deal of information out into the internet, contained in smaller portions than an essay, and on a much more informal basis. This allows for a greater deal of input and response from readers and writers, communicating their ideas, understandings and opinions as quickly as they can form them and put them to word, with some editing of course.
This can, however, become a double edged sword. As blogs move so quickly, it can be difficult to keep up with and be able to form the best responses. Waiting too long will cause readers to lose interest. Too short will mean it would be read and forgotten. Too long, and the blogpost is not even read in its entirety, leaving the reader bored with a wall of text they skip through to the end, if the even gather the courage to continue reading. The lack of sources can mean that everything written is of questionable validity, held up by the writer’s reputation and the lack of outrage from the readers.
No matter their strengths and weaknesses, blogs are here to stay and hold a very valuable place in media, spreading the words of the masses on various topics of interest. People need to learn how to take this tool and use it to the best of their abilities, in order to keep up the stream of information as the times change.
– Emily Ball